Recover brands

It all started with a bicycle.

In the fall of 2009, Bill Johnston needed a road bike. John Riddle had one to sell.

Bill, a budding outdoor educator, got a new set of wheels. John, a veteran textile manufacturer, found a new cycling partner. The two began riding together regularly throughout the hills of Western North Carolina. After many lengthy conversations during those afternoon rides, Bill and John realized that they were both passionate about doing things the right way. The better way. Especially when it came to conducting business and taking care of the planet.

One afternoon, John told Bill that it was possible to create high-quality, comfortable apparel using recycled materials. Polyester from plastic soda bottles. Cotton from cutting floor scraps. They could make a better shirt while keeping trash out of the landfill; out of the river; out of the ocean. One that people could wear with the knowledge that they were helping restore balance to the environment. The young outdoorsman was sold. More rides led to more discussions and eventually the pair decided to start Recover.

Bill and John not only endeavored to make the best sustainable apparel, but to also develop a 360° process -- from design to manufacturing to fulfillment -- as environmentally conscious as the products they would sell. Recover would minimize dyes; significantly reduce the use of chemicals, water and energy; and completely eliminate plastic packaging.

Six years later, we continue to make durable, eye-catching clothing in a sustainable and socially responsible manner. As we strive to improve our products and our process, we are constantly inspired those around us. Whether they’re running up a mountain, teaching in a classroom, touring in a band, walking through a park, or cycling with a friend. As long as they choose to wear Recover, we’ll never stop trying to do it the better way.